Everyone nowadays is on social media one way or the other. Around 2.34 billion people are on social media, and the number is still increasing, which means social media will not leave us anytime soon. But no one uses his/her account by abiding by specific rules. Therefore, businesses must follow some rules to have a lasting presence on social media. If you know the rules, learn how to use social media.
Know your audience
Like every other business in this world, you should identify your audience and understand its wants and needs. For this, do some research. Take multiple opinions by doing surveys. Moreover, you should also know their preferences. Hence, you don’t really need to allot your time with an audience not attracted to your social media.
Schedule of posting
In the beginning, try posting at different hours. Notice the time at which your audience is the most active. Lastly, stick to the peak engagement hours of your audience.
Be good with everyone
You must play well. Even with your competitors, you need to have a healthy relationship. Treat others the way you want to be treated. This will leave a firm impact on your audience as they will realize how caring you’re and how quickly you respond to the comments and concerns.
How to deal with abuse
When it comes to hate comments and sometimes abuse, don’t be shy to report the person. Deal with him head-on. You should, however, be polite and respectful at all times. Show your audience that you’re a team player by establishing a supportive and professional relationship with your competitors.
Rule 5-3-2
Nobody wants to follow a page that fills up your social media page with hundreds of posts every day. Your audience will eventually unfollow you if this is the case. Hence, be particular and consistent when it comes to posting on your page. This is how you use social media for business. Always remember that people are interested in entertaining, helpful, and a variety of information being shared. So, for every ten posts you post on social media, five should be about an external source related to an industry, three of them should be relevant, and two of them should be aiming to entertain your audience.
Be social
The word of social media denotes that it’s a platform where people get social. They interact. So, the most important rule is that you shouldn’t be sitting quietly when others are having conversations. Try to connect with people. Share your ideas. Leave comments and like posts to show your activity. Your audience wants to see you engaged. If your posts are not being noticed, don’t give up. Make changes. Keep posting.
In conclusion, if you follow the main rules of social media, you’ll be noticed, and your business will be successful. Some people have personal accounts while others have business accounts on social media. You have to understand your audience and have patience. It takes years to establish oneself on social media firmly, but it’s worth the patience. All this is not going to happen within the blink of an eye. This task takes patience and effort and a firm belief that you will get through it.